Social Media & Internet Marketing Strategy from Chandesh Parekh

Joomla : Fixing the User Password Reset Feature

Chandesh Parekh
by Chandesh Parekh
in Joomla!, PHP, Web Development and Programming
September 21, 2011

Recently on one of my Joomla projects a user complained that they used the Password Reset feature but they encountered an error in the final steps of the process. How does Joomla’s Password Reset feature work? Joomla’s Password Reset feature asks for the user’s email address which it checks for in the user account table [...]

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SEO : Are you a ‘cool kid’?

Chandesh Parekh
by Chandesh Parekh
in Internet Marketing, Search Engine Optimization, Social Media Marketing
September 17, 2011

Think back to your days in school – remember the ‘cool’ kids? How they were the most popular? Got the most attention? How everyone wanted to run with them? How your social ranking was based on who you knew and in what context? Well, search engine optimisation is exactly the same. If your site is [...]

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Social Marketing is Person-to-Person NOT Business-to-Person

Chandesh Parekh
by Chandesh Parekh
in Internet Marketing, Social Media Marketing
August 2, 2011

so·cial [soh-shuhl] –adjective pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others;  friendly; sociable;  gregarious. of, pertaining to, connected with, or suited to polite or fashionable society: a social event. Definition from dictionary.com  If we look at the definition of the adjective “social” it becomes clear that any social interaction involves two or more people, not a corporate entity. When businesses attempt to use social marketing channels like Facebook and Twitter, they sometimes do so [...]

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SEO : Marketing Silver Bullet or Long-Term Strategy?

Chandesh Parekh

Where Search Engine Optimisation is concerned too many businesses still believe that it is the “Silver Bullet” of online marketing and that once the web site has been optimized the job is done. However, just optimizing your site pages with context, keywords etc is not enough; these are internal factors you can directly control however [...]

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Rage Against The Machine Twitter / Facebook campaign beats X Factor winner to UK Xmas no.1

Chandesh Parekh
by Chandesh Parekh
in Internet Marketing, Social Media Marketing
December 21, 2009

This past week saw one of the most exciting races for the coveted UK Xmas #1 slot, a race headed by Rage Against The Machine, a nineties rock/rap band, and the 2009 X-factor winner Joe McElderry. Using the power of social networking tools Facebook and Twitter, Jon and Tracy Morter started a campaign just over [...]

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Social Media is changing Customer Service

Chandesh Parekh
by Chandesh Parekh
in Branding, Internet Marketing, Social Media Marketing
November 27, 2009

“The customer is always right” is a term that is taking on new meaning in the increasingly connected consumer world. Why? Because a bad experience can be advertised around the Internet within minutes by a disgruntled consumer using their connections on various social networks they are a member of, doing damage to a brand that [...]

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Twitter and LinkedIn announce ‘status update’ partnership

Chandesh Parekh
by Chandesh Parekh
in Branding, Internet Marketing, Social Media Marketing
November 11, 2009

In an announcement on Monday Twitter and LinkedIn said they are rolling out a service whereby it will be possible sync status updates between the two services. Facebook and Twitter already do this to a degree and it just makes sense that the world’s most popular micro-blogging platform and the world’s most popular professional networking [...]

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Why you should build a Positive Personal Brand

Chandesh Parekh
by Chandesh Parekh
in Branding, Internet Marketing, Internet Survival Tips, Social Media Marketing
November 10, 2009

What is a personal brand? It’s the process by which you market yourself to others, whether you’re looking for a job or establishing yourself as an expert in your field or even just posting tweets on Twitter. It’s what you’re seen to wear in online photos, what your ‘voice’ on the Internet sounds like, what [...]

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Crush It! Why Gary Vaynerchuk wrote his new book

Chandesh Parekh
by Chandesh Parekh
in Books, Branding, Internet Marketing, Social Media Marketing
November 5, 2009

A short video montage of why Gary Vaynerchuk wrote his new book Crush It!

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Gary Vaynerchuk interview

Chandesh Parekh
by Chandesh Parekh
in Books, Branding, Generating Revenue, Internet Marketing, Social Media Marketing
November 5, 2009

Raj Kotecha of Creative Content Agency interviews Gary Vaynerchuk on how to leverage social media and build a brand. This 30 minute interview is one of the best I’ve watched in quite some time with many gems of wisdom from Gary. He also talks a little about his new new book on social media, Crush [...]

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Installing and running the Zend Framework on XAMPP

Chandesh Parekh
by Chandesh Parekh
in PHP, Web Development and Programming
October 27, 2009

I’ve recently started looking at the ZEND framework for PHP and wanted to know how to install and run it on my Windows XAMMP development environment. Norman Kosmal has a nice post on how to do this here and the Zend folk have a nice quick-start guide here

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Keep your WordPress site secure

Chandesh Parekh
by Chandesh Parekh
in Internet Survival Tips, Online Security, Web Development and Programming
September 17, 2009

More and more websites are using WordPress as their back-end Content Management System due to its ease of use and excellent built-in search-engine-optimization. However, as with all software, WordPress does have bugs that are exploited to wreak havoc on your site. This blog article talks about upgrading your WordPress installation to ensure the latest security [...]

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Create mockups using Pencil and Firefox

Chandesh Parekh
by Chandesh Parekh
in Must-haves, Web Development and Programming
September 3, 2009

Prototyping is the method by which a designer/developer mocks up pages/screens for a web site or some piece of software, to help the design and development team visualize the product. Sketching out on a piece of paper is generally best as at this stage of development there are likely to be many changes and sketching [...]

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Logo inspiration

Chandesh Parekh
by Chandesh Parekh
in Branding
September 1, 2009

Designing a new logo is difficult and it always helps to get a little inspiration by checking out the work of others;  Logopond has a gallery of over 2,500 logos – enough inspiration for anyone! This logo here and this one are two of my favorites…

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A million giraffes demonstrate the power of social marketing

Chandesh Parekh
by Chandesh Parekh
in Internet Marketing, Social Media Marketing
August 25, 2009

A web designer betting his friend that he could use social networking to make a ‘million of anything’ led to the creation of the website www.OneMillionGiraffes.com, which called for users to send the creator one million giraffes that they’ve made, either as models or drawings. Although he didn’t really think he’d get much of a [...]

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