Tips, News and Articles

Rage Against The Machine Twitter / Facebook campaign beats X Factor winner to UK Xmas no.1

Chandesh Parekh
by Chandesh Parekh
in Social Media Marketing
December 21, 2009

This past week saw one of the most exciting races for the coveted UK Xmas #1 slot, a race headed by Rage Against The Machine, a nineties rock/rap band, and the 2009 X-factor winner Joe McElderry.
Using the power of social networking tools Facebook and Twitter, Jon and Tracy Morter started a campaign just over a [...]

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Social Media is changing Customer Service

Chandesh Parekh
by Chandesh Parekh
in Branding, Social Media Marketing
November 27, 2009

“The customer is always right” is a term that is taking on new meaning in the increasingly connected consumer world. Why? Because a bad experience can be advertised around the Internet within minutes by a disgruntled consumer using their connections on various social networks they are a member of, doing damage to a brand that [...]

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Twitter and LinkedIn announce ’status update’ partnership

Chandesh Parekh
by Chandesh Parekh
in Branding, Social Media Marketing
November 11, 2009

In an announcement on Monday Twitter and LinkedIn said they are rolling out a service whereby it will be possible sync status updates between the two services. Facebook and Twitter already do this to a degree and it just makes sense that the world’s most popular micro-blogging platform and the world’s most popular professional networking [...]

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Why you should build a Positive Personal Brand

Chandesh Parekh
by Chandesh Parekh
in Branding, Internet Survival Tips
November 10, 2009

What is a personal brand? It’s the process by which you market yourself to others, whether you’re looking for a job or establishing yourself as an expert in your field or even just posting tweets on Twitter. It’s what you’re seen to wear in online photos, what your ‘voice’ on the Internet sounds like, what [...]

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Crush It! Why Gary Vaynerchuk wrote his new book

Chandesh Parekh
by Chandesh Parekh
in Books, Branding, Social Media Marketing
November 5, 2009

A short video montage of why Gary Vaynerchuk wrote his new book Crush It!

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Gary Vaynerchuk interview

Chandesh Parekh
by Chandesh Parekh
in Books, Branding, Generating Revenue, Social Media Marketing
November 5, 2009

Raj Kotecha of Creative Content Agency interviews Gary Vaynerchuk on how to leverage social media and build a brand. This 30 minute interview is one of the best I’ve watched in quite some time with many gems of wisdom from Gary. He also talks a little about his new new book on social media, Crush [...]

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Installing and running the Zend Framework on XAMPP

Chandesh Parekh
by Chandesh Parekh
in PHP, Web Development and Programming
October 27, 2009

I’ve recently started looking at the ZEND framework for PHP and wanted to know how to install and run it on my Windows XAMMP development environment.
Norman Kosmal has a nice post on how to do this here and the Zend folk have a nice quick-start guide here
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Keep your WordPress site secure

Chandesh Parekh
by Chandesh Parekh
in Internet Survival Tips, Online Security, Web Development and Programming
September 17, 2009

More and more websites are using WordPress as their back-end Content Management System due to its ease of use and excellent built-in search-engine-optimization.
However, as with all software, WordPress does have bugs that are exploited to wreak havoc on your site.
This blog article talks about upgrading your WordPress installation to ensure the latest security patches have [...]

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Create mockups using Pencil and Firefox

Chandesh Parekh
by Chandesh Parekh
in Must-haves, Web Development and Programming
September 3, 2009

Prototyping is the method by which a designer/developer mocks up pages/screens for a web site or some piece of software, to help the design and development team visualize the product. Sketching out on a piece of paper is generally best as at this stage of development there are likely to be many changes and sketching [...]

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Logo inspiration

Chandesh Parekh
by Chandesh Parekh
in Branding
September 1, 2009

Designing a new logo is difficult and it always helps to get a little inspiration by checking out the work of others;  Logopond has a gallery of over 2,500 logos – enough inspiration for anyone!
This logo here and this one are two of my favorites…
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A million giraffes demonstrate the power of social marketing

Chandesh Parekh
by Chandesh Parekh
in Social Media Marketing
August 25, 2009

A web designer betting his friend that he could use social networking to make a ‘million of anything’ led to the creation of the website www.OneMillionGiraffes.com, which called for users to send the creator one million giraffes that they’ve made, either as models or drawings.
Although he didn’t really think he’d get much of a response, [...]

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Use hooks to customize your WordPress site

Chandesh Parekh
by Chandesh Parekh
in PHP, Web Development and Programming
August 21, 2009

WordPress is a powerful publishing platform (this site uses it) and it seems to be going from strength to strength. This is partly due to the fact that WordPress is easy to hack i.e. it’s easy to re-write code to make the platform do what you want it to.
Hacking core files, however, is problematic as [...]

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Facebook apps stealing data and spamming

Chandesh Parekh
by Chandesh Parekh
in Internet Survival Tips, Online Security
August 21, 2009

ZDnet.com reports on some Facebook apps that steal login details and spam victims’ friends lists. Some of the Facebook apps mentioned in the report are:

Stream
Posts
Your Photos
Birthday Invitations

As always, when using social networking sites watch out what apps you use and ask yourself if you absolutely have to use every app that comes your way!
Read the [...]

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ChandeshParekh.com

Chandesh Parekh
by Chandesh Parekh
in General
November 4, 2008

I recently launched my new site at www.ChandeshParekh.com – I felt the need to step away from the Cynergise name as I focussed primarily on Internet marketing on this site, however I wanted to be able to write about a lot of other topics.
This doesn’t mean cynergise.com will die a slow, lonely death however; I’ll [...]

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RokDownloads – great Joomla Component for File Download Management

Chandesh Parekh
by Chandesh Parekh
in Joomla!, Web Development and Programming
September 13, 2008

Over the last few weeks I’ve gotten increasingly busy (hence the lull in articles on this site) in customising certain Joomla components at work.
One component I came across just last week is RokDownloads. This is a file-download management component for Joomla 1.5 and as the name suggests it rocks! Developed by the same team that [...]

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