As the new university and college year has kicked off, many are kegging up for the ‘freshers’ parties. Planning parties using social networks like Facebook and MySpace is becoming popular due to the sheer ease with which it’s possible to get invites out. But there is a dark side to this…
Considering the ‘open-ness’ of such […]

Posted in Online Security, General No Comments »

There are two major mobile network players in Kenya: Celtel and Safaricom.
Whilst I’m out here in Kenya, I’m using a Celtel SIM, and it turns out that Celtel Kenya’s parent firm, MTC Group has recently changed its name to Zain.
This was a name selected from a list of over 400 after extensive research was conducted […]

Posted in Branding No Comments »

RSS stands for Really Simple Syndication or Rich Site Summary and is a way to get information out to subscribers of the RSS ‘feed’ automatically. As your site is updated so the feed is automatically updated also. ‘Feed readers’ or ‘feed aggregators‘ are used to view the feed items, which usually include the item headline […]

Posted in Internet Marketing No Comments »

Laptops are brilliant for portability, yet can be great betrayers. I’m out in Kenya for a month, and relying on my laptop battery more than ever - you just don’t know when you’ll next get reliable access to a mains supply for recharging the laptop!
As part of the natural ageing process or due to […]

Posted in Mobile Working, General No Comments »

Getting a web designer to build you a web site is like buying any other service - you get what you pay for.
You could pay anywhere from tens of thousands of dollars to just a few dollars for a new web site today.
However, by choosing the cheapest designer, are you really getting what you need? […]

Posted in Internet Survival Tips, Internet Marketing No Comments »

Deal Or No Deal is one of those games on TV that just gets viewers hooked. The game itself is simple enough but it’s the human drama that the chosen player goes through that makes for compelling viewing.
Now there’s another way to get hooked - www.dealornodeal.com, the official web site. It hosts the usual stuff; […]

Posted in General 3 Comments »

Facebook is the Internet’s current darling. Everywhere you go people are talking about it, about how they’re finding long lost friends and getting back in touch with family around the world. Practically everyone I know has a Facebook presence, including some in Third World countries where good Internet access is sporadic at the best of […]

Posted in Internet Survival Tips, Useful Web Sites, Internet Marketing No Comments »

With the advent of so many social networks like Facebook, Bebo, MySpace etc, many web site owners are losing focus when it comes to their Internet marketing strategy.
Because such social network sites make it easy most of the marketing is done, primarily, through them and this is foolhardy.
Whatever reason your web site exists; to sell […]

Posted in Email Marketing, Internet Marketing, Branding No Comments »

Whether you’re working on a common project, writing an article, or preparing a presentation, one of the coolest exercises you can do is to place your main thoughts about the topic into a mind map.
Last weekend I was preparing a presentation to deliver to a group of charitable individuals. This was to raise funds […]

Posted in Useful Web Sites 2 Comments »

So far this year, Barack Obama, the Democrat hopeful for the United States presidency, has raised over $50 million for his campaign, a lot of it using the Internet.
How? Well, firstly he launched his own social network, at MyBarackObama.com where his supporters can sign up to plan events, meet up and, importantly, donate to his […]

Posted in Generating Revenue, Useful Web Sites, Internet Marketing No Comments »

As you may be aware, we at Cynergise are very fond of Kavit Haria and the way he continues to serve through his work.
Kavit Haria, founder of Young Drummers, has been playing the Tabla (Indian hand drums) for over 12 years and has trained with Pandit Sharda Sahai of the Benaras Gharana.
Now, Kavit is offering […]

Posted in Email Marketing, Internet Marketing No Comments »

For a while now Internet marketers have known that using descriptive domain names increases traffic. What am I talking about?
Consider this domain: http://www.freechickenandcoke.com/ This domain name pretty much says it all, “free chicken and coke”.This is a promotion being run in the US by Chick-fil-A, a fast food restaurant, in conjunction with Coca Cola where […]

Posted in Generating Revenue, Internet Marketing No Comments »

To promote their new horror movie “30 Days of Night”, on the Internet, Sony Entertainment have created a web site at www.30daysofnight.com. On the site are 2 ways that they’re promoting the movie and other wares:

An online multi-player game
A email capture form

The free-to-play online multi-player game is crafted in such a way that players can […]

Posted in Email Marketing, Internet Marketing No Comments »

Spam can hit our inboxes throughout the day, creating annoying distractions that force us to have to scan it and delete it, where time could be better spent elsewhere.
According to statistics reported on page 6 of Singapore’s TODAY paper on August 13, 2007:

6 trillion business email messages were sent worldwide last year
49 minutes is spent […]

Posted in Internet Survival Tips, Email Management, Online Security No Comments »

Apple Corp. announced it’s slashing the price of the iPhone, their uber-cool Internet phone.
Apple has dropped the 4GB version altogether and reduced the price of the 8GB model to $399, approx. GBP197, $200 less than when the phone first launched in July.
Although the 4GB version has been dropped, the remaining stock is still on sale […]

Posted in Must-haves No Comments »