BSM (British School of Motoring), a part of RAC, is using an effective marketing technique by adding to it’s outgoing email signature a link it has made to the first casualty of Sir Alan Sugar’s BBC show The Apprentice. In a RAC email I received today was the following copy as part of the email [...]

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A new site, still in Beta, I read about in today’s Times newspaper is property web site Zoopla! The home page proudly states: FREE value estimates and more on over 26 million homes Creating a more transparent marketplace for property through community participation I had a play about with the site and it certainly seems [...]

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