To promote their new horror movie “30 Days of Night”, on the Internet, Sony Entertainment have created a web site at www.30daysofnight.com. On the site are 2 ways that they’re promoting the movie and other wares:
- An online multi-player game
- A email capture form
The free-to-play online multi-player game is crafted in such a way that players can team together and the object is to stay alive for 30 days. This is literal: the game plays for a total of 30 days and every 6 days that your team stay alive a new level is unlocked.
As marketing goes this is pretty brilliant as it means you, as a player, are marketed to constantly for a total of 30 days (providing of course you don’t die at the fangs of a vampire before then!).
The second, more conventional method is the email capture form where you sign up to the Sony entertainment newsletter and are sent periodic mail regarding news, updates, DVD releases e.t.c., from Sony Pictures.
(You have to be 18 to play the game)
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