“The customer is always right” is a term that is taking on new meaning in the increasingly connected consumer world. Why? Because a bad experience can be advertised around the Internet within minutes by a disgruntled consumer using their connections on various social networks they are a member of, doing damage to a brand that [...]
Posted in Branding, Social Media Marketing 
1 Comment »
In an announcement on Monday Twitter and LinkedIn said they are rolling out a service whereby it will be possible sync status updates between the two services. Facebook and Twitter already do this to a degree and it just makes sense that the world’s most popular micro-blogging platform and the world’s most popular professional networking [...]
Posted in Branding, Social Media Marketing No Comments »
What is a personal brand? It’s the process by which you market yourself to others, whether you’re looking for a job or establishing yourself as an expert in your field or even just posting tweets on Twitter. It’s what you’re seen to wear in online photos, what your ‘voice’ on the Internet sounds like, what [...]
Posted in Branding, Internet Survival Tips No Comments »
A short video montage of why Gary Vaynerchuk wrote his new book Crush It!
Posted in Books, Branding, Social Media Marketing 1 Comment »
Raj Kotecha of Creative Content Agency interviews Gary Vaynerchuk on how to leverage social media and build a brand. This 30 minute interview is one of the best I’ve watched in quite some time with many gems of wisdom from Gary. He also talks a little about his new new book on social media, Crush [...]
Posted in Books, Branding, Generating Revenue, Social Media Marketing No Comments »
Designing a new logo is difficult and it always helps to get a little inspiration by checking out the work of others; Logopond has a gallery of over 2,500 logos – enough inspiration for anyone!
This logo here and this one are two of my favorites…
Share This
Posted in Branding No Comments »
TechRadar.com reports today that ICANN, the Internet Corporation for Assigned Names, is relaxing its rules for Top Level Domains next year.
With billions of web sites populating the Internet it’s really no wonder ICANN are doing this – I can’t remember the last time I registered the exact domain that I or a client wanted. Practically [...]
Posted in Branding, Social Media Marketing, Useful Web Sites No Comments »
When you know that something hot is happening right now and you want to support it, here’s how you can get a good looking, self funding, great work promoting website up and running within a day.
In the example, we’ll use www.oneandonlymadonna.com, which is the site we have set up for our friend Evelyne Brink, [...]
Posted in Branding, Generating Revenue, Social Media Marketing, Useful Web Sites No Comments »
Chick-fil-A® have done it again by using a descriptive domain name to increase traffic to their promotion by capturing the attention of those who are looking for a free breakfast.
This is yet another promotion being run in the US by Chick-fil-A®, a fast food restaurant, where the visitor can register to be sent a coupon [...]
Posted in Branding, Email Marketing, Ethical Business, Social Media Marketing No Comments »
In line with Mik’s September 2007 post on Using Descriptive Domain Names To Drive Relevant Traffic To Your Web Site, here is a terrific resource called Good URL Bad URL that helps you understand:
what a good URL is and what a bad URL is using examples from existing sites
what would be a good URL for [...]
Posted in Branding, Social Media Marketing, Useful Web Sites No Comments »
National Treasure: Book of Secrets, the new Nicholas Cage movie, is the sequel to the 2004 movie National Treasure and is due out later this year.
The official website is packed with the movie trailers, info about the story about the movie but the better site is the games site sponsored by Mercedes Benz here. However, [...]
Posted in Branding, News, Social Media Marketing No Comments »
There are two major mobile network players in Kenya: Celtel and Safaricom.
Whilst I’m out here in Kenya, I’m using a Celtel SIM, and it turns out that Celtel Kenya’s parent firm, MTC Group has recently changed its name to Zain.
This was a name selected from a list of over 400 after extensive research was conducted [...]
Posted in Branding No Comments »
With the advent of so many social networks like Facebook, Bebo, MySpace etc, many web site owners are losing focus when it comes to their Internet marketing strategy.
Because such social network sites make it easy most of the marketing is done, primarily, through them and this is foolhardy.
Whatever reason your web site exists; to sell [...]
Posted in Branding, Email Marketing, Social Media Marketing No Comments »
Branding on the Internet can be done in many ways and one of the easiest, if not the easiest is by using your own domain name in your email addresses. This may seem like an obvious thing to do but all too often we see email addresses in the form “companyname@ispname.com” where the only branding [...]
Posted in Branding, Social Media Marketing No Comments »
When you visit a website, do you notice the small icon that sits to the left within your address bar? Take a look up where it says http://www.cynergise.com, and you’ll see an icon that identifies us. This small icon is known as the favicon. It also is the icon that is displayed [...]
Posted in Branding, Useful Web Sites No Comments »
Recent Comments