Email marketing, although a proven and required part of a marketing strategy, can be costly with most online suppliers charging a hefty monthly sum to use their systems.
Those that operate for free have limitations, usually something like ‘100 recipients only’ which is ok for low level activity but unsuitable for a growing business.
Setting up your […]

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BSM (British School of Motoring), a part of RAC, is using an effective marketing technique by adding to it’s outgoing email signature a link it has made to the first casualty of Sir Alan Sugar’s BBC show The Apprentice.
In a RAC email I received today was the following copy as part of the email signature:
A […]

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One cool, affordable, and effective way of marketing your services is to run a free teleconference for your current or potential clients and customers.
By running a seminar, you put yourself forward as an expert in the field, whilst reaching many many people at once. This certainly raises your profile, and allows you to serve […]

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Chick-fil-A® have done it again by using a descriptive domain name to increase traffic to their promotion by capturing the attention of those who are looking for a free breakfast.
This is yet another promotion being run in the US by Chick-fil-A®, a fast food restaurant, where the visitor can register to be sent a coupon […]

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Social networks like Facebook are a marketer’s dream. Social networks, by nature, are viral i.e. they’re built to ’spread’ ideas, photos, video or anything you can think of to your list of contacts within the site, and they to their list of contacts and so on…
Facebook is second only to MySpace in the number of […]

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What is the best day of the week to kick off your email marketing campaign?
Historically, marketing or sales emails that land in your customer’s (or potential customer’s) email inbox on a Thursday morning are shown to have the best conversions.
The thinking behind this is that most office workers, who have regular access to email, start […]

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With the advent of so many social networks like Facebook, Bebo, MySpace etc, many web site owners are losing focus when it comes to their Internet marketing strategy.
Because such social network sites make it easy most of the marketing is done, primarily, through them and this is foolhardy.
Whatever reason your web site exists; to sell […]

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As you may be aware, we at Cynergise are very fond of Kavit Haria and the way he continues to serve through his work.
Kavit Haria, founder of Young Drummers, has been playing the Tabla (Indian hand drums) for over 12 years and has trained with Pandit Sharda Sahai of the Benaras Gharana.
Now, Kavit is offering […]

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To promote their new horror movie “30 Days of Night”, on the Internet, Sony Entertainment have created a web site at www.30daysofnight.com. On the site are 2 ways that they’re promoting the movie and other wares:

An online multi-player game
A email capture form

The free-to-play online multi-player game is crafted in such a way that players can […]

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