What is the best day of the week to kick off your email marketing campaign? Historically, marketing or sales emails that land in your customer’s (or potential customer’s) email inbox on a Thursday morning are shown to have the best conversions. The thinking behind this is that most office workers, who have regular access to [...]

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Although there are a number of contextual advertising schemes out there Google AdSense remains our favourite, primarily due to the ease of setup and implementation. But first, what is contextual advertising? As the term suggests, this is advertising, or ad placement, based on the content of the site that the ads will appear on. For [...]

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So far this year, Barack Obama, the Democrat hopeful for the United States presidency, has raised over $50 million for his campaign, a lot of it using the Internet. How? Well, firstly he launched his own social network, at MyBarackObama.com where his supporters can sign up to plan events, meet up and, importantly, donate to [...]

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For a while now Internet marketers have known that using descriptive domain names increases traffic. What am I talking about? Consider this domain: http://www.freechickenandcoke.com/ This domain name pretty much says it all, “free chicken and coke”.This is a promotion being run in the US by Chick-fil-A, a fast food restaurant, in conjunction with Coca Cola [...]

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