Think back to your days in school – remember the ‘cool’ kids? How they were the most popular? Got the most attention? How everyone wanted to run with them? How your social ranking was based on who you knew and in what context? Well, search engine optimisation is exactly the same. If your site is [...]
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so·cial [soh-shuhl] –adjective pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, pertaining to, connected with, or suited to polite or fashionable society: a social event. Definition from dictionary.com If we look at the definition of the adjective “social” it becomes clear that any social interaction involves two or more people, not a corporate entity. When businesses attempt to use social marketing channels like Facebook and Twitter, they sometimes do so [...]
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Where Search Engine Optimisation is concerned too many businesses still believe that it is the “Silver Bullet” of online marketing and that once the web site has been optimized the job is done. However, just optimizing your site pages with context, keywords etc is not enough; these are internal factors you can directly control however [...]
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This past week saw one of the most exciting races for the coveted UK Xmas #1 slot, a race headed by Rage Against The Machine, a nineties rock/rap band, and the 2009 X-factor winner Joe McElderry. Using the power of social networking tools Facebook and Twitter, Jon and Tracy Morter started a campaign just over [...]
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“The customer is always right” is a term that is taking on new meaning in the increasingly connected consumer world. Why? Because a bad experience can be advertised around the Internet within minutes by a disgruntled consumer using their connections on various social networks they are a member of, doing damage to a brand that [...]
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In an announcement on Monday Twitter and LinkedIn said they are rolling out a service whereby it will be possible sync status updates between the two services. Facebook and Twitter already do this to a degree and it just makes sense that the world’s most popular micro-blogging platform and the world’s most popular professional networking [...]
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What is a personal brand? It’s the process by which you market yourself to others, whether you’re looking for a job or establishing yourself as an expert in your field or even just posting tweets on Twitter. It’s what you’re seen to wear in online photos, what your ‘voice’ on the Internet sounds like, what [...]
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A short video montage of why Gary Vaynerchuk wrote his new book Crush It!
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Raj Kotecha of Creative Content Agency interviews Gary Vaynerchuk on how to leverage social media and build a brand. This 30 minute interview is one of the best I’ve watched in quite some time with many gems of wisdom from Gary. He also talks a little about his new new book on social media, Crush [...]
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A web designer betting his friend that he could use social networking to make a ‘million of anything’ led to the creation of the website www.OneMillionGiraffes.com, which called for users to send the creator one million giraffes that they’ve made, either as models or drawings. Although he didn’t really think he’d get much of a [...]
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ZDnet.com reports on some Facebook apps that steal login details and spam victims’ friends lists. Some of the Facebook apps mentioned in the report are: Stream Posts Your Photos Birthday Invitations As always, when using social networking sites watch out what apps you use and ask yourself if you absolutely have to use every app [...]
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Email marketing, although a proven and required part of a marketing strategy, can be costly with most online suppliers charging a hefty monthly sum to use their systems. Those that operate for free have limitations, usually something like ’100 recipients only’ which is ok for low level activity but unsuitable for a growing business. Setting [...]
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I went on a bit of a Cheat Sheet binge this month. Working on a couple of projects using various technologies means I keep bouncing around looking for stuff so I thought I’d better get some cheat sheets up on my wall to save me time. Most of these are from one site, the brilliantly [...]
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Last month’s Inc. magazine featured clothing company Threadless on the front cover, a company founded by 2 college drop-outs (an interesting trend in itself – so many successful start-ups have college drop-outs at the helm) Jake Nickell and Jeffrey Kalmikoff. Founded in 2000, Threadless is set to hit $5million is sales this year selling, wait [...]
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TechRadar.com reports today that ICANN, the Internet Corporation for Assigned Names, is relaxing its rules for Top Level Domains next year. With billions of web sites populating the Internet it’s really no wonder ICANN are doing this – I can’t remember the last time I registered the exact domain that I or a client wanted. [...]
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