This past week saw one of the most exciting races for the coveted UK Xmas #1 slot, a race headed by Rage Against The Machine, a nineties rock/rap band, and the 2009 X-factor winner Joe McElderry.
Using the power of social networking tools Facebook and Twitter, Jon and Tracy Morter started a campaign just over a [...]
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“The customer is always right” is a term that is taking on new meaning in the increasingly connected consumer world. Why? Because a bad experience can be advertised around the Internet within minutes by a disgruntled consumer using their connections on various social networks they are a member of, doing damage to a brand that [...]
Posted in Branding, Social Media Marketing 1 Comment »
In an announcement on Monday Twitter and LinkedIn said they are rolling out a service whereby it will be possible sync status updates between the two services. Facebook and Twitter already do this to a degree and it just makes sense that the world’s most popular micro-blogging platform and the world’s most popular professional networking [...]
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A short video montage of why Gary Vaynerchuk wrote his new book Crush It!
Posted in Books, Branding, Social Media Marketing 1 Comment »
Raj Kotecha of Creative Content Agency interviews Gary Vaynerchuk on how to leverage social media and build a brand. This 30 minute interview is one of the best I’ve watched in quite some time with many gems of wisdom from Gary. He also talks a little about his new new book on social media, Crush [...]
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A web designer betting his friend that he could use social networking to make a ‘million of anything’ led to the creation of the website www.OneMillionGiraffes.com, which called for users to send the creator one million giraffes that they’ve made, either as models or drawings.
Although he didn’t really think he’d get much of a response, [...]
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Email marketing, although a proven and required part of a marketing strategy, can be costly with most online suppliers charging a hefty monthly sum to use their systems.
Those that operate for free have limitations, usually something like ‘100 recipients only’ which is ok for low level activity but unsuitable for a growing business.
Setting up your [...]
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I went on a bit of a Cheat Sheet binge this month. Working on a couple of projects using various technologies means I keep bouncing around looking for stuff so I thought I’d better get some cheat sheets up on my wall to save me time.
Most of these are from one site, the brilliantly named [...]
Posted in Internet Survival Tips, PHP, Ruby on Rails, Social Media Marketing, Useful Web Sites, Web Development and Programming No Comments »
Last month’s Inc. magazine featured clothing company Threadless on the front cover, a company founded by 2 college drop-outs (an interesting trend in itself – so many successful start-ups have college drop-outs at the helm) Jake Nickell and Jeffrey Kalmikoff.
Founded in 2000, Threadless is set to hit $5million is sales this year selling, wait for [...]
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TechRadar.com reports today that ICANN, the Internet Corporation for Assigned Names, is relaxing its rules for Top Level Domains next year.
With billions of web sites populating the Internet it’s really no wonder ICANN are doing this – I can’t remember the last time I registered the exact domain that I or a client wanted. Practically [...]
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With the credit crunch truly making itself felt, retailers should be pulling out all the stops to get eyeballs on their products and making sales.
Gartner research found that UK retailers are missing a trick by not using Social Networking as a marketing tool. With social networks like Facebook, MySpace and Bebo getting so much [...]
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It goes without saying that at the present time the most influential search engine on the web is Google and keeping that in mind there is some very important documentation the boffins at Google have created that every web-site owner should read and be aware of when having their web sites designed and built.
Written so [...]
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SEOmoz, a Search Engine Optimization specialist offers SEO tips and guidance through their web site at www.seomoz.org. They’ve also just released the results of their Web 2.0 Awards competition, the results of which can be found here.
What’s interesting and very useful for web entrepreneurs is that there are a lot of categories covered, each with [...]
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There may be times that you’d like to drive massive traffic to your web site e.g. maybe your recent visitor statistics haven’t been as high as you’d like or you do see an opportunity to create some content for your site or blog that you know many readers will be interested in.
I’m always on the [...]
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A great tool that I’m getting more and more use out of is the online survey-manager web site SurveyMonkey.com
As any business person will tell you, “you need to know your market!” Common sense, no doubt, but how exactly does one go about gathering market information without paying oodles of cash to a research company?
Enter SurveyMonkey!
It [...]
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