With the credit crunch truly making itself felt, retailers should be pulling out all the stops to get eyeballs on their products and making sales. Gartner research found that UK retailers are missing a trick by not using Social Networking as a marketing tool. With social networks like Facebook, MySpace and Bebo getting so much [...]

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It goes without saying that at the present time the most influential search engine on the web is Google and keeping that in mind there is some very important documentation the boffins at Google have created that every web-site owner should read and be aware of when having their web sites designed and built. Written [...]

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SEOmoz, a Search Engine Optimization specialist offers SEO tips and guidance through their web site at www.seomoz.org. They’ve also just released the results of their Web 2.0 Awards competition, the results of which can be found here. What’s interesting and very useful for web entrepreneurs is that there are a lot of categories covered, each [...]

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There may be times that you’d like to drive massive traffic to your web site e.g. maybe your recent visitor statistics haven’t been as high as you’d like or you do see an opportunity to create some content for your site or blog that you know many readers will be interested in. I’m always on [...]

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A great tool that I’m getting more and more use out of is the online survey-manager web site SurveyMonkey.com As any business person will tell you, “you need to know your market!” Common sense, no doubt, but how exactly does one go about gathering market information without paying oodles of cash to a research company? [...]

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What is Web 2.0? This is a question I get asked a lot and unfortunately, as is typical with all things Internet, there is no true fixed definition. User-generated-content (UGC) and Asynchronous Javascript and XML (AJAX) are just two of the terms that get bandied around when trying to nail down just what Web 2.0 [...]

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Social networking is all the rage at the moment with social networks like Facebook, Bebo and MySpace in the news almost daily whether it be about the latest subscription numbers or who is making a buyout bid for how much (AOL bought Bebo in March for $850 million)! All the social networks have a ‘Groups’ [...]

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BSM (British School of Motoring), a part of RAC, is using an effective marketing technique by adding to it’s outgoing email signature a link it has made to the first casualty of Sir Alan Sugar’s BBC show The Apprentice. In a RAC email I received today was the following copy as part of the email [...]

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When you know that something hot is happening right now and you want to support it, here’s how you can get a good looking, self funding, great work promoting website up and running within a day. In the example, we’ll use www.oneandonlymadonna.com, which is the site we have set up for our friend Evelyne Brink, [...]

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One cool, affordable, and effective way of marketing your services is to run a free teleconference for your current or potential clients and customers. By running a seminar, you put yourself forward as an expert in the field, whilst reaching many many people at once. This certainly raises your profile, and allows you to serve [...]

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Chick-fil-A® have done it again by using a descriptive domain name to increase traffic to their promotion by capturing the attention of those who are looking for a free breakfast. This is yet another promotion being run in the US by Chick-fil-A®, a fast food restaurant, where the visitor can register to be sent a [...]

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The Bake Me A Wish website at www.bakemeawish.com takes online orders for custom made cakes for birthdays and national holidays. What has given this New York based business massive news coverage recently is that they are even taking orders from families who want to send a baked cake to their relatives who are service members [...]

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“Welcome to Official YouTube Channel for the British Monarchy” reads the introductory header of the Royal Family’s YouTube Channel. Traditionally  the Queen’s Christmas message is televised on Christmas Day and has been since 1957; the move to show the address on a YouTube channel marks the 50th anniversary. This also marks a shift in the [...]

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Leon Jackson was crowned the winner of the 2007 X-Factor competition last night. Winning a 1 million pound recording contract, his music single, a cover version of the song “When You Believe”, originally recorded by Whitney Houston and Mariah Carey for the animated movie “Alladin”, is released on CD on Monday to give it a [...]

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In line with Mik’s September 2007 post on Using Descriptive Domain Names To Drive Relevant Traffic To Your Web Site, here is a terrific resource called Good URL Bad URL that helps you understand: what a good URL is and what a bad URL is using examples from existing sites what would be a good [...]

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