Articles Categorized as 'Search Engine Optimization'

SEO : Are you a ‘cool kid’?

Chandesh Parekh
by Chandesh Parekh
in Internet Marketing, Search Engine Optimization, Social Media Marketing
September 17, 2011

Think back to your days in school – remember the ‘cool’ kids? How they were the most popular? Got the most attention? How everyone wanted to run with them? How your social ranking was based on who you knew and in what context? Well, search engine optimisation is exactly the same. If your site is [...]

SEO : Marketing Silver Bullet or Long-Term Strategy?

Chandesh Parekh

Where Search Engine Optimisation is concerned too many businesses still believe that it is the “Silver Bullet” of online marketing and that once the web site has been optimized the job is done. However, just optimizing your site pages with context, keywords etc is not enough; these are internal factors you can directly control however [...]