For a while now Internet marketers have known that using descriptive domain names increases traffic. What am I talking about?
Consider this domain: http://www.freechickenandcoke.com/ This domain name pretty much says it all, “free chicken and coke”.This is a promotion being run in the US by Chick-fil-A, a fast food restaurant, in conjunction with Coca Cola where the user can register to be sent a coupon for a free chicken meal and a Coke.
The advantage of using a domain like this is that users need only take one look and will know whether it’s of any interest to them or not. They don’t need to visit a web site with a vague domain name to figure out if it holds anything of interest. Essentially, having a descriptive domain removes a step for the user and the goal of any well managed web site is to get relevant information to the interested user in the quickest way possible.
This is especially true for web promotions, like the one above by Chick-fil-A. The aim is to drive traffic to the promotion as quickly as possible, and at that only relevant traffic e.g. a vegetarian who drinks fresh juice is unlikely to bother with this promotion.
Using a descriptive domain also makes it easier to conduct a viral campaign, as a catchy domain name is far more likely to be passed around amongst friends than a vague one. The very fact that the domain name is descriptive nullifies the need to explain the promotion, which will make it speed along faster.
Can your business improve by running a web promotion and what descriptive domain could you use?
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