The .mobi domain is now only about a year old and many didn’t take it seriously on launch, especially considering that its meant to address the mobile-website market and it really didn’t make sense that a user would have to key in 4 letters on their mobile phone keypad for the domain as compared to the 3 letters of all the other Top-Level-Domains (TLD), like .com, .net .biz etc.
However, dotMobi, the company managing .mobi domains, has just auctioned 5,500 ‘premium’ .mobi domains like bank.mobi, insurance.mobi, download.mobi, currency.mobi and others for over $850,000!
Seems .mobi is being taken very seriously now.
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