It’s critical now for every single business, organisation and (soon enough) every individual to keep their eyeballs on where they or their brand is being mentioned on the web, what is being said, and how positive or negative the mention is.

Of course, then active work is required, where appropriate, to be a part of that conversation and resolve the issues at hand.

It also comes down to the fundamentals of business and personal relationships – treat others as you wish to be treated. Have warm open honest conversations with those that are having any form of interaction with you, whether it’s a financial transaction, or volunteering some of their time for your cause.