RSS stands for Really Simple Syndication or Rich Site Summary and is a way to get information out to subscribers of the RSS ‘feed’ automatically. As your site is updated so the feed is automatically updated also. ‘Feed readers’ or ‘feed aggregators‘ are used to view the feed items, which usually include the item headline and a summary of the text all linked back to the site containing the article/content.
So how would RSS help in marketing your site? If you have a web site that publishes new content often, RSS can be very beneficial to your customers or clients who like to be kept informed of what your company is doing. For example, yours could be a company that produces software – vendors and users of the software can be kept easily informed of updates through a RSS feed. Or you may run a club where you have weekly live performances – regulars can be kept updated of the latest performances via RSS.
So all this serves to make information from your site/company easily available without your needing to actively send out emails, e.t.c. to keep interested parties informed. Since feed items are linked back to your site RSS can drive traffic back to the site regularly where you could provide details of new products or sale offers e.t.c.
Click on the Cynergise rss button below to see how it works…
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