For every web site owner, web analytics should make up a vital part of the Internet marketing strategy.

Web Analytics refers to the study of the browsing habits of visitors to your web site. Gathering and analysing such information like that can help you to understand how visitors behave on your site and to then tailor the site so that you can maximise its objectives.

For example, if you’re selling a product, you’d want to test out different sales pages to see which performs the best. Using web analytics, you’ll know how many visits are made to each page and where the most sales are made.

If you have a site with articles and you generate revenue through pay-per-click ads on each article page, you’ll want to know which articles draw the most traffic and why. Knowing this will allow you to tailor your articles to draw more traffic and therefore more clicks on your ads.

Ultimately, web analytics helps you to understand the performance of your web site and how to serve your target market better.

Next week: Web Analytics in-depth .