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When is the Best Time to Kick Off your Email Marketing Campaign? | Cynergise – Social Media Consultancy by Chandesh Parekh

When is the Best Time to Kick Off your Email Marketing Campaign?

Chandesh Parekh
by Chandesh Parekh
in Email Marketing, Generating Revenue
October 17, 2007

What is the best day of the week to kick off your email marketing campaign?

Historically, marketing or sales emails that land in your customer’s (or potential customer’s) email inbox on a Thursday morning are shown to have the best conversions.

The thinking behind this is that most office workers, who have regular access to email, start to ‘dial’ down from Thursday morning onward. Thursday is the almost the beginning of the weekend; we’re past the middle of the week and the weekend now looms, getting closer and closer!

Psychologically, this means that our minds are getting set for more fun activity and less actual work. This in turn means longer time spent on the computer doing non-work stuff like reading friends’ emails or checking out the latest on Facebook.

But can we narrow it down even further? A recent survey/study done by a news organisation states that it’s exactly at 3:27PM on a Thursday afternoon that we really begin to switch off from our work. So, could we get better results if marketing/sales emails are timed to land in email in-boxes late on a Thursday afternoon? We’ll try it out and let you know!

4 Responses to “When is the Best Time to Kick Off your Email Marketing Campaign?”

  1. bodypower said:

    December 3rd, 2007 at 10:57 am

    sounds like good theory, i have been searching on this and the best time to send business to consumers is before the weekend e.g. thursday or friday. It will be good to see some real data

  2. Chandesh (Mik) Parekh said:

    December 3rd, 2007 at 11:11 am

    Hi bodypower,

    we aim to get our campaigns land on a Thursday morning and this results in better pageviews/sales than any other day including Friday. Now we’ve got to fine-tune it and see if 3:27pm on a Thursday gets even better results :)

  3. Mike Andrews said:

    January 4th, 2008 at 6:49 pm

    I am about to send out a newsletter, so will try the theory out – it makes sense

  4. Chandesh (Mik) Parekh said:

    January 4th, 2008 at 11:01 pm

    Hi Mike, drop us a note here with the results. As Bodypower comments below it’d be great to see some real data…

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