What is the best day of the week to kick off your email marketing campaign?
Historically, marketing or sales emails that land in your customer’s (or potential customer’s) email inbox on a Thursday morning are shown to have the best conversions.
The thinking behind this is that most office workers, who have regular access to email, start to ‘dial’ down from Thursday morning onward. Thursday is the almost the beginning of the weekend; we’re past the middle of the week and the weekend now looms, getting closer and closer!
Psychologically, this means that our minds are getting set for more fun activity and less actual work. This in turn means longer time spent on the computer doing non-work stuff like reading friends’ emails or checking out the latest on Facebook.
But can we narrow it down even further? A recent survey/study done by a news organisation states that it’s exactly at 3:27PM on a Thursday afternoon that we really begin to switch off from our work. So, could we get better results if marketing/sales emails are timed to land in email in-boxes late on a Thursday afternoon? We’ll try it out and let you know!